They're doing like 5 MVs this album. Within what, a week?
It's wild when fans are like "no my group's not doing it because a popular group just did it to huge success! They're doing it because their company did something kind of similar 10+ years ago! Duh"
Sure, I may be wrong, but this rollout seems distinctly like NJ's debut.
NCT has been doing this track video thing for ages
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it's not a mv it's called track video and it's not even the full song, shorter versio of the song
SM is doing exactly what they were doing to NCT to Aespa, it's not because if newjeans, and multiple mv rollout has been here for ages, most of my faves does it tho.