Posts by hughbee277
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[Focus on Y] Just Breathing Brings Controversy… ILLIT, Looking Back on a Stormy First Year
Every sprout grows into a tree while weathering the wind and rain. But the reality faced by rookie girl group ILLIT in their first year since debut cannot be explained by simple wind and rain. Ridicule and attacks poured down like hurricanes, like tsunamis. And yet, this sprout lowered its root amidst it all — a miracle in itself.
It's only been one year since their debut. ILLIT has shown that a debut itself can become a testing ground entangled with intense evaluations and reactions. Going beyond simple likes and dislikes, they were subjected to group ridicule and attacks from the very beginning — to the point that the term “cyberbullying” seemed appropriate.
Anti-fans captured the members’ speech patterns, facial expressions, and stage gestures one by one to turn them into memes and spread them online. On YouTube Shorts and social media, these clips were consumed as ridicule-inducing memes. ILLIT was treated not so much as a rookie girl group, but more as virtual characters or parody material.
The situation worsened after the management dispute between HYBE, ADOR, and CEO Min Hee-jin. When the issue surfaced, ILLIT was framed as a “project to replace NewJeans.”
Former CEO Min Hee-jin, in press conferences and interviews, claimed ILLIT’s concept was similar to NewJeans’, even using the word “plagiarism.” As a result, ILLIT was stamped with the brand as a “team copying New Jeans,” a “New Jeans imitator.”
After that, there was no holding back. When one member said, “I like kalguksu,” a past comment from a NewJeans member saying, “I don’t really know kalguksu,” was brought up, adding to the groundless controversy that ILLIT was taking a jab at NewJeans.
There was also the “ignore” incident, which escalated to the National Assembly and even the courts. NewJeans member Hanni claimed an ILLIT manager told to “ignore” (무시해) her and the controversy grew. Later-released CCTV footage showed ILLIT members bowing 90 degrees first, but the frame that had already been imposed did not easily lift. Who was right or wrong didn’t matter anymore. What had begun was a blind war of hatred.
The problem was that these attacks were cloaked as “justified criticism.” Mockery of appearances disguised as content reactions, malicious comparisons under the pretext of concept controversies, and stigmatization based on perceived similarities became emotionally charged and consumed destructively.
Nevertheless, ILLIT did not stop. They continued their activities not only in Korea but also in Japan, consistently releasing their own content. On March 25, to mark their first debut anniversary, they held a small concert with their fandom, GLLIT. They performed acoustic versions of “Magnetic,” and band versions of “Cherish (My Love)” and “Almond Chocolate,” engaging with fans.
Over the past year, ILLIT was cornered as if their very existence was the problem. Even so, they did not falter. They protected their team and endured the year. Amidst the storms that could not be forecasted, this sprout continues to grow strong as ever.
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If you guys can't stand his expression or his dancing, I guess you guys also don't like those shows like Street woman fighters...?
And have anyone here watched the version by the choreographer? What do you guys think about his dancing and expression?
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They are performing with Ador staff under the name New Jeans, they posted a statement saying so
Unfortunately, it didn't happen
On stage that day, New Jeans introduced themselves by their individual names and avoided directly mentioning the group name. However, when revealing the new song stage, the phrase ' NJZ' was written in the background video, and the name NJZ was also used several times when the host introduced the performers right before the performance .
According to multiple sources, the members’ plan to suspend their activities was not shared with their agency Adore in advance. Adore, which did not know this, sent its employees to the Hong Kong concert site on the 23rd, saying that they would help as “New Jeans’ agency,” and also told the concert organizers that “this concert is not ‘ NJZ’ but ‘New Jeans’ and is under Adore’s jurisdiction,” and tried to contact the members, but were ultimately unable to meet them.
On the 24th, Adore stated, “Despite the court’s decision, we are very sorry that they pushed ahead with the concert under a name other than New Jeans and unilaterally declared a halt to their activities,” -
Its a bop
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It's always confusing when they want to go with younger idols.
Kpop is just a product for many many people
This woman can only sell what people want to buy
Have you read anything about "new nth room"?
Ignorance is a bliss, I guess
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What court? The NA audit?
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She is talking about 17 Japan sales?
Oh she gotta be mad at nj had ant sales
Who is "she"?
Context plz -
A joke? Well, guess I'm the one being used for entertainment then.
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this is 
