jimin is #1 of brand reputation for 25 straight months, koreans are obsessed with him.
jungkook single-handedly made casual hanboks a trend in 2019 and managed to sell out fabric softener within hours of mentioning the name of it. he trends more than any idol ever and is more google searched than any idol ever
for the past several years, the style and trend in america has been increasingly luxurious and polished. focused on name brands, expensive accessories, high fashion, etc.
recently, and for the foreseeable future according to pretty much every western fashion innovator, alternative style is making a comeback. specifically punk. this is largely influenced by the american political state and how youth are rebelling against capitalism.
as luxury styles, polished looks, fine jewelry, etc. are becoming “tacky” to the american youth, and more diy, punk, alternative, home-grown styles are becoming more popular and sought-after.... how will k-companies who are dead-set on us expansion adjust for these changes, especially given how most of them are very focused on that luxurious and polished image?
will they be able to keep with the trends and tone down the expensive and polished concepts, using more relatable and “regular” concepts? or will they fail by continuing to promote groups with rich, polished, luxurious concepts?
just something ive been thinking about for the last 3-4 months or so. for example, i believe sm will have a hard time letting go of these super high fashion, expensive, polished concepts. the american youth won’t be huge on it. apparently it’s supposed to be several years before that overly luxurious style comes back to trend in the us (youth)
what do you think?
i also have to agree to the “not teddy” thing, like some other people said
and definitely not another d4/hylt concept. as their style irl and endorsements matured over the past 2 years, i think their concept could as well. lsg felt like a mature sister to pwf and it suited the members at this moment in time. so maybe a summer/girl crush concept (classic bp) but a bit more mature than square up era was (since that was so youthful)
maybe an uptempo song about finding yourself or something with a strong choreo and a summer night, club/party concept... then ready for love would be a perfect second single (it has summer vibes like forever young but slightly more mature. it could have a beach concept mv to match the concept)
they have though... they’ve performed live with halsey (in their france concert, at the bbma, etc.)
feel special is one of their best songs, and one of the best kpop singles of the century
i wish they played with the concept more but it would require more content and we know yg isn’t willing to give it to them
-like a pink mini album with a single, then a black mini album with a single, then a repack with a 50/50 single (like lovesick girls)
-or maybe like color coded subunits like: maybe lisa and rosé do a black single, and jisoo and jennie do a pink one?
-they could also play with a track list like do 2 pink songs, then a 50/50 song, then 2 black songs (so the album gets darker as it goes)
-etc
typical of me to mess up my first post back lol
here’s the repost with screenshots (sorry mods! 
) the cloud music site updated twice recently and will again soon. here’s some updates!
i just screenshotted the song rating charts but the artist pages have more than just that idk
superm artist page:
9D58A89D-35E4-48A9-9A98-973B78362471.jpeg
https://cloudmusicreviews.wixs…music/copy-of-template-17
yooa artist page:
237B81DC-84B0-4DE2-9A19-94DEA73B8458.jpeg
https://cloudmusicreviews.wixs…music/copy-of-template-18
stayc artist page:
FFDA468C-6957-4BC2-8CD2-C38E6786E5FD.jpeg
https://cloudmusicreviews.wixs…music/copy-of-template-15
kda artist page:
9C5B06D4-16BF-4CB8-8E67-767F65DFF174.jpeg
https://cloudmusicreviews.wixs…music/copy-of-template-19
ALSO! the committee ended up voting to add kda because of how important of a role miyeon and soyeon play in the group.
i also want to congratulate stayc for entering the perfect album hall of fame!
