Should digitals be disregarded while judging the success of an act's promotion?

yes

but question should be ask

why the digital of kpop so low in korea

while its higher oversea

why

Quote from strawhatcrew

yes

but question should be ask

why the digital of kpop so low in korea

while its higher oversea

why

What? Unless you are talking pure numbers (which is easy - there are more people outside Korea then in it), but if not -

Korean melon has about 2.5million to 3million users who are active monthly, and about 5 million subscribers at peak. The average kpop song, let's say, get to around 200k ULs, which is 7.5% of the active listening base. That's not including Genie and the others but the numbers are roughly the same - 7.5%-10% of listening base have listened to a well regarded kpop song.

Spotify has 406 Million Monthly users, and the upper echelon of Kpop groups have about 1-2% of that base listening to them (4 million to 7 million monthly listeners) for an entire month.

So let's be conservative and say Koreans are 5-10 times more likely to listen to a kpop song then a global audience. This is all being very broad, but it's enough to illustrate the difference.

Quote from neigl

no, he made me smile.

???

Quote from bbgc

What is the current Gaon digital point score for 2022?

Last I checked, only WhyKnock 's fav had crossed a billion?

Did anyone else catch up to her?

LYW maybe.

In the past 4-5 years, only BTS has been able to top her - if they release an album/EP. If that holds she won't take 2022.

SOTY/AOTY/ArOTY etc.

But I think Ganadara should get the Best MV award.

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That's not her song though.. Even though lbr she pretty much contributed to the majority of the popularity/attention it got, wouldn't the award be given to Jay Park if it does win that award?

Quote from spark

That's not her song though.. Even though lbr she pretty much contributed to the majority of the popularity/attention it got, wouldn't the award be given to Jay Park if it does win that award?

Two parts to my comment

#1. I am asking Digital score by artist. No idea how Gaon deals with features. So not about Ganadara

#2. Related to awards, typically the award winner would have released that year and therefore would be at the top of digital point ranks, though not the first, because even with their residuals from past years IU, BTS etc will score extremely high.

LYW also has good residuals, he has released this year, so combined, he can go to 1st, except that BTS is also releasing.

So either of them might beat IU, who won't be releasing this year.