Why did yg and sm fail to capture Japanese market

unlike hybe and jyp? i mean yg doesn't really bother, maybe they are 'trying' with Treasure I guess and sm had acts like tvxq and boa dominating japan and snsd to an extent but ever since 3rd gen they failed... do yg and sm think china is more important but china will never help with tours even if your acts sell albums there. discuss.

YG stopped trying after BigBang.

yg don't even try and still do well (bp one of few k-acts able to dome tour)

Aside from the occasional, half-hearted almost obligatory attempt, both SM and YG focused more on other markets, like China (SM) and US/the West (YG).

YG tried to promote in 2017 and 18 with a ton of articles, some TV spots, festival appearances and even had the members of BP giving out ice cream.

For whatever reason it just didn't work out for them. At least BP have a decent sized fandom and could play some Domes though.

I dont think any SM group has shown potential so SM don't push. For some oddball reason they keep pushing RV with full Japan singles and albums even though they keep failing and have 0 potential.

Their acts are under AVEX.

wdym? blackpink is popular in japan but not more than twice tho

Quote from Oven-Baked Nuts & Mammoth (743)

I dont think any SM group has shown potential so SM don't push. For some oddball reason they keep pushing RV with full Japan singles and albums even though they keep failing and have 0 potential.

Their "pushing" of RV would be more understandable if they actually made an effort instead of just randomly dropping releases every few years without any promo or trying to build any kind of presence there. If not going to put in any effort, why do any JP releases at all (especially when they're doing fine outside of JP so have other markets they can work on for increasing their fanbase) ... it's almost like they need to give the doomed Avex-SM partnership something to do so throws them occasional TVXQ and RV releases for the sake of it

I thought YG was going to put some effort into Treasure since they even recruited JP members but they are still doing the same cashgrab by releasing Japanese ver of their Korean songs.

SM groups actually release quite a number of original Japanese songs. It's just that their new groups are made with global aim these days.

I don't think China is on kpop companies radar as much nowadays, touring there is impossible and even bulk-buying is difficult now so Cfans don't really bring anything to the table anymore.

Quote from Oven-Baked Nuts & Mammoth (743)

YG tried to promote in 2017 and 18 with a ton of articles, some TV spots, festival appearances and even had the members of BP giving out ice cream.

For whatever reason it just didn't work out for them. At least BP have a decent sized fandom and could play some Domes though.

I dont think any SM group has shown potential so SM don't push. For some oddball reason they keep pushing RV with full Japan singles and albums even though they keep failing and have 0 potential.

For SM, because Avex does a piss poor job of promoting them and they must do well enough with minimal effort that SM doesn’t bother to do more.

Seriously, they chart in the Oricon Album Rankings with barely promoted releases:

For 2021 - year end:

- NCT 127 (#26, 27) - one Japanese release

- SHINee (#46, 93) - one Japanese release

- NCT Dream (#29)

- NCT (#55)

- Baekhyun (#82) - Japanese release

- EXO (#85)

Many of the Japanese releases topped the charts on release. Since SM continues to create Japanese only releases and schedule Japanese some tours, it’s clear they haven’t walked away from the market (many of their groups have Japanese only albums but no English only albums like JYP groups), they just seem to want to do minimum effort there.

YG didn't bother with Japanese idols in third gen, even so Blackpink are popular.

SM could do a lot more with Yuta, I don't know what their deal is.

SM doesn't care about Japan anymore it seems. They had a thing for China info that fell under and blue they're more focused on the west especially with Aespa and NCT and super M

Yg doesn’t care abt Japan it seems. But they have good track with bb and bp. Bb had huge tours and was most popular yg act. And bp although yg never tired like with big bang they are only behind twice in Japan for ggs.

Quote from Oven-Baked Nuts & Mammoth (743)

YG tried to promote in 2017 and 18 with a ton of articles, some TV spots, festival appearances and even had the members of BP giving out ice cream.

didn't know about this.. listening to blinks, it almost seems like yg/bp don't even know what japan is