Ifans don't want to admit it but ifans are less loyal than kfans. They will hopping to the latest trendy groups therefore i don't get ot if company pushing the group to international market instead of korean market because they will fall harder later when new trendy groups comes in.
as if koreans are loyal lol. Most of taeyeon's listeners are from general public not from her fans that's why her gp friendly songs are on top of melon while her previous releases tanked.
As for IU, her larger international popularity is something of the past couple of years, before that her international popularity was a fraction of her popularity in South Korea. And IU has been releasing music nonstop, her own releases continued up till the end of last year, while as recently as a week or 2 ago she had another collab with Jay Park. So it's not as if she's been musically inactive, not as for example BP have been.
On top of that, she has collaborated with a whole slew of popular and internationally wellknown artists incl GD, which definitely gave her international profile a boost too.
Even then, IU's MV Strawberry Moon of a couple of months ago has like 26M views while Taeyeon's recent MV already has 22M views.
So if you think Taeyeon's youtube views are bad, you must think the same of IU's.
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As for IU, her larger international popularity is something of the past couple of years, before that her international popularity was a fraction of her popularity in South Korea. And IU has been releasing music nonstop, her own releases continued up till the end of last year, while as recently as a week or 2 ago she had another collab with Jay Park. So it's not as if she's been musically inactive, not as for example BP have been.
On top of that, she has collaborated with a whole slew of popular and internationally wellknown artists incl GD, which definitely gave her international profile a boost too.
Even then, IU's MV Strawberry Moon of a couple of months ago has like 26M views while Taeyeon's recent MV already has 22M views.
So if you think Taeyeon's youtube views are bad, you must think the same of IU's.
"celebrity" and "lilac" are both miles ahead in views of any taeyeon mv in years, which is the better comparison since they were promoted as part of a full album. "strawberry moon" would be like taeyeon's "happy", which has less than half the youtube views.
and taeyeon releases music much more consistently. her views and streams were higher in 2015-2016, it doesn't make sense why they're so low now when her album sales have been steady.
"celebrity" and "lilac" are both miles ahead in views of any taeyeon mv in years, which is the better comparison since they were promoted as part of a full album. "strawberry moon" would be like taeyeon's "happy", which has less than half the youtube views.
and taeyeon releases music much more consistently. her views and streams were higher in 2015-2016, it doesn't make sense why they're so low now when her album sales have been steady.
Shrug. Why are BP doing so well internationally and not other girl groups at the same level? Why are no other groups doing as good as BTS? Why is this song performing better than that song? So many reasons that can play a role, if people had all the right answers they'd be rich or make their own BP and BTS.
Regarding 2015-2016, that's an easy one. Her group was still active and a member of the most popular and successful group of the 2nd gen was having her solo debut. Those can and did give significant boosts.
How artists do afterwards is the same for groups and artists: it's song dependent and promotion dependent.
Case in point: Taeyeon's last release is in views and Spotify streams already doing as good as IU's last releases that have a headstart of a few months, and on her way to catch up with IU's best performing releases of last year.
To answer your original question, Taeyeon's views and numbers in Spotify for her recent comeback isn't doing bad at all even comparing with IU, Korea's most popular and best performing solo artist for the past 10 years. And compared with other solo artists, Taeyeon's numbers are better than most.
People seem to forget that she did 0 promotions for 3 years because of her depression and the second she started promoting again the numbers go back up and she is burried under job offers .As for her relevance outside of Korea(not that i think she is irrelevant) who cares?Most i fans dont stick around anyway while she will always have a strong career in korea even when she will be much older.i Iwish i could say the same for 95% of the idols
It's because sm didn't use ads for neither taeyeon's or red velvet's new comebacks unlike all other companies. That's why their views seem lower than everyone else's, but their views are actually the only organic ones. Their budget went into the music videos, which are actually really cool. I mean look at tomboy's views.. they keep getting like 20 m views per few days, after weeks of release. Cube is going crazy with the ads
Ifans don't want to admit it but ifans are less loyal than kfans. They will hopping to the latest trendy groups therefore i don't get ot if company pushing the group to international market instead of korean market because they will fall harder later when new trendy groups comes in.
tell that again to Super Junior Latin american Fans 
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