*TLDR* Care in mind that I don't bash or downgrading any of this groups and just asking for opinions.
It is about 4 or 5 years since 4th gen started around 2018 if I'm not mistaken. But then, everything seems moving really slow with them expect for sales. For gg, I do understand that as most of company just actively debuting their ngg starting last year and Aespa is doing really well which the progress is there for the gg.
When Exo debut and started the new one, they make it clear why they're the new gen. They sell well and charted well too even beat many records from previous gen. And for the whole 3rd gen, I believe most of you guys here know about their achievements even at the early day.
So, why it seems harder for the 4th gen especially bg to flourish more as kpop are more accepted and known than back then but it seems only help them with the album sales. They get more fans but even now you talk about kpop to non fans and most still thinking about the 3rd with none about the 4th gen especially bg in their minds which not happen in the 3rd even people still talking about the 2nd. Is it because of the company's strategy or what?