Gallup Rankings

  • Do Gallup ranking even matter anymore? Because i was in this thread and someone made it seem as if it meant nothing these days.

    Has the ranking become worthless?

  • Do Gallup ranking even matter anymore? Because i was in this thread and someone made it seem as if it meant nothing these days.

    Has the ranking become worthless?

  • Moderator

    Approved the thread.
  • nah, Gallup rankings don't really determine anything

  • It's more reputable than brand ranking

  • Gallup is probably the best way of getting to know what the Korean public think of the entertainment industry outside of literally going there for yourself. So yeah it does matter.


    People who sat it doesn't are likely upset their faves didn't rank high or at all lol

  • The person who said that is probably pissed what they thought gallup would reflect did not happen. Nothing will be completely accurate but gallup is the most reputable one

  • what even are the gallup rankings? I didn't see anyone post anything about it. Someone post it up so I can judge.

  • what even are the gallup rankings? I didn't see anyone post anything about it. Someone post it up so I can judge.

    Gallup is basically the best representation of which idols/singers are actually the most popular in SK. Much more reputable than brand reputation since Koreans actually vote and it's not just some dude in his mom's basement putting a list together.


    BTS ranked #1 this year with like 45% of the vote, IU #2 with 30 something, and then BP with 10%. You probably didn't see any threads because BTS, IU ranking are expected and predicable and other ggs didn't place as high as their fans would have liked hence no bragging rights

  • OP’s energy = my fave is so low or not in the ranking so it is irrelevant.


    as korean, it is relevant. you should know facts. 😊

  • Gallup is more like surface buzz. Groups and songs that make the news and get in the faces of the general public so in that sense you get a more accurate look at who the public know of and what songs they hear out and about over say more fandom driven polling and surveys.


    It does have some short comings however.


    It's small scale all things considered, I think it runs twice a year and is about 4k people a time sample size.


    As stated previous these two polling seasons are routine so groups and songs that are buzz worthy around those times can get higher rankings while songs far from them tend to suffer. An example of this would be Love Scenario failing to enter top 5 on Gallup's overall song chart in 2018 yet topped the year end charts for Melon, Gaon and most other sites so in this case it showed it's lack of true accuracy in favor of recency bias.


    It also pools what is known or heard of rather than actual opinion, it's very broad and this doesn't really reveal deep info on general publics feelings, rather focusing on what they've heard of.

  • i think many people don't make a lot of buzz about it anymore bc it's pretty much always the same people at the top: iu, bts and yoo jaesuk


    if one day, for some reason, the status quo changes, you can be sure people will be very loud about it.

  • Like with Award Shows, Poll surveys like Gallup - have reduced in value, because now Sales Data, Search data everything is available to everybody in a few clicks.


    A trends search on google, is as good as a poll survey, if not better.


    Still they can use more pointed questions for better insights. But it is not as valuable as it used to be.

  • international fans questioning korean public survey. kpop has come to the lowest of low

  • Why did they stop the individual poll. That would have been very interesting.

  • It's actually 3 survey rounds, not 2.

    As for its methodology, it's Gallup, a professional global analysis company that's respected and renowned for their surveys in all kinda fields. The methodology is exactly the same as is being used in all kinds of statistical analysis endeavours in scientific and market research, meaning that when sufficiently randomized, you don't need to have a huge sample size, but one of a few thousand suffices.


    Like with Award Shows, Poll surveys like Gallup - have reduced in value, because now Sales Data, Search data everything is available to everybody in a few clicks.


    A trends search on google, is as good as a poll survey, if not better.


    Still they can use more pointed questions for better insights. But it is not as valuable as it used to be.

    This is comparing apples and oranges.


    Sales data and google trends have nothing to do at all with an objective popularity ranking like Gallup.


    An idol or celeb who is being persecuted and sentenced for criminal activities or is undergoing a huge scandal can have huge peaks in google trends fopr negative reasons, but that doesn't mean they're popular or most favored, merely that they're being discussed a lot.


    Sales data is hugely fanbase supported, especially album sales, while digital sales are very song dependent, meaning that a very popular group can still have a song that bombs while that doesn't equal the group's popularity.


    Gallup specifically poses the question which artists someone favors, and asks this question not only of K-pop fans but all sorts of Koreans, incl those that aren't that into K-pop or idols at all.


    All those things have their own useful information if you know what they're pointing at, whether that's active fanbase, large interest of casual fans or popularity among the public. Gallup so far is the best, most objective method to learn about artist and idol group popularity among the Korean public itself.

  • Depends on what you consider “popularity”. Or what you are trying to prove. Certainly being at the top of people’s minds either because you’re on the news or buzz worthy is a great measure.


    But it doesn’t tell us what music was actually popular or most listened to. We have numbers and unique listeners and stats for that. Yes the group is popular but it doesn’t necessarily translate to their music being most consumed or being in most demand. As long as people know that distinction Gallup is fine.

  • this screams a loser and salty behaviour

    Depends on what you consider “popularity”. Or what you are trying to prove. Certainly being at the top of people’s minds either because you’re on the news or buzz worthy is a great measure.


    But it doesn’t tell us what music was actually popular or most listened to. We have numbers and unique listeners and stats for that. Yes the group is popular but it doesn’t necessarily translate to their music being most consumed or being in most demand. As long as people know that distinction Gallup is fine.

  • Depends on what you consider “popularity”. Or what you are trying to prove. Certainly being at the top of people’s minds either because you’re on the news or buzz worthy is a great measure.


    But it doesn’t tell us what music was actually popular or most listened to. We have numbers and unique listeners and stats for that. Yes the group is popular but it doesn’t necessarily translate to their music being most consumed or being in most demand. As long as people know that distinction Gallup is fine.

    Agreed. Thats the case with all data and measurements, rankings and charts. They're fine to use as long as people know what they actually measure and how to interpret them in the proper context.


    Gallup has a category for the most favored or favorite artists/groups/celebs in a year, and it has a category for the most favorite songs in a year.


    It's telling and informative to see that the most popular or favorite groups often won't have the most popular songs in a given year, and the other way around. That already should tell people that how popular a group is doesn't necessarily equate how popular their songs were that year or how well their songs charted.

    A song's popularity/success and a group's popularity/success can influence eachother, but that doesn't mean that they're the same.

  • Ah 3, yeah so it's slightly bigger. But again it's methodology like all in this field isn't per se flawed, rather limited.

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