It’s no secret sm groups especially gg are dominating more than ever aespa charting 1 and top 10 and physicals red velvet charting top 5/10 snsd solos charting top 5/10 and girls on top breaking into top 10 any moment but jyp gg are doing poorly twice isn’t doing great compared to red velvet (twice recent song is competing with queendom) don’t need to talk about itzy… so will jypn be enough to bring back jyp to top with sm and yg and why are people losing interest in their gg?
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I think JYPn will actually be a success, in spite of all the "no hype" claims. I didn't see that much buzz for IVE either yet they are pretty much smashing everywhere. Who knew they would be coming for longest charting 4th gen song on Spotify with their debut?
What JYP needs to do is put the focus on JYPn. One of their major problems has always been that JYP is a far less innovative company than SM or YG - they kind of just do whatever they need to do to maximize profit without taking risks. Even in the year ITZY debuted (2019) and the years after, Twice were more active because they are a sure bet to bring in money. Whereas with SM, Red Velvet were severely pushed to the back burner when Aespa debuted and SM basically made Aespa (along with NCT) the new face/brand of SM.
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The way some people think jypn might rescue jyp , I personally don’t feel that way. Jyp songs in general are just not doing it for the general public , what makes you think it wil solidly change now. Not to talk about the fact that jypn had the lowest hype of all jyp ggs before debut . Let’s wait and see, I’m not too excited since they said it’s elegant dings, I don’t know if jyp can pull that off
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