The kpop industry is imploding! (Will it crash soon)

is this bait

"3rd gen is dying/disbanding"

excuse me?

Quote from wendii

How many 3rd gen groups are still consistently getting hit songs? I can name about 4

and those 4 will still get hit songs.

Government will bail out the larger companies.

Smaller companies and artists will take the hit mostly, unless a group is really popular or has a hit with the gp. I think groups from the big 4 will be just fine. Bound to happen when the industry is so oversaturated, unfortunately.

Quote from wendii

No, many articles about this has been popping up lately!

they're ignoring how idols literally made dirt in second gen off of digitals and if they're honestly saying boy groups that hit 700k album sales and more is not making anything, they are delusional.

yes the industry took a hit from covid, but that's because they weren't able to tour. literally everyone else also got hit with that.

this is a massive overreaction to say it's sinking, and it's clear as day they do not know where kpop gets it's money from if it's saying album sales and tours don't mean shit but digital does lmao

2020 was a singular year for many industries. In my opinion, what's holding back "4th" generation groups from booming are the current 3rd generation groups. K-pop is a niche. After they phase out, 4th generation groups will be free to grow. And we still don't know if the major 3rd generation groups will disband soon or not.

But this industry has always been about the big ones. That are many small and unknown groups that will never see the light of the day. 76 debuts in 2020. No way all 76 can become famous.

how does groups not getting consistent hits equate to a whole gen dying?

Probably

I think what it means is on top of Covid

that the idol industry is becoming too over saturated and smaller companies which can't tour or partake in festivals are not profiting as much

I can see what the concerns are, festival and other performances are how most groups make money. Unless you’re regularly selling 100,000+ per album most groups are probably losing money or just breaking even. And it looks like next summer (and festival season) will be a write off too.