Their album promotion is top tier. They drop Track Unveil for all their track on the Album. Not just some snippet or sneak peak but a music video like. Then they drop the album and the MV for the title track. Then they drop their B Side MV for most of the track in the album. I think SKZ got the most music video compare to other artist. Their Unveil track video is one of the most original idea in Album Promotion in Kpop.
But i just don’t understand why JYPE didnt do the same promotion tactics for their girl group like twice and itzy despite they bring more money to the table.