the real situation about BIGHIT and YG partnership : a thread to avoid misinformation

Quote from girlgroupstan21

... the other thread. the whole thread is almost full with misinformation and mistranslation

That thread is a free for all. You specifically created your thread and said it was a thread to avoid misinformation, yet your OP may contain misinformation ...

than you for the thread, I didn't have the time to read all others along with the Fandoms dissing each other. Keep updating it^^

Maybe this is to do with YG's foothold in China?

I have to correct you. Ygplus is an AFILIATE of Yg ent not a subsidiary that's the explanation for why Yg and Bighit aren't related. Ygplus will take care of Chinese and European distribution, cause the korean, Japanese and American ones are already taken care by other agencies. Now that Bighit bought stock, Ygplus become his AFILIATE. Yg will manage the distribution in China and Europe( in America there is still a valid contract with an entertainment), will organize events, publicity and merchandising. Ygplus said that the artisits he manages will be available on Weverse but we don't know exactly who.

Quote from ZestyMochi

Its like a fan cafe where fans can interact with idols. It started off as BTS only but has quickly expanded so now they're are a lot of artist on the app including an American girl.

TXT were the first artists on weverse, BTS joined later. Other than that, carry on.

The OP was pretty succinct in explaining. YGPlus will be the distributor for albums and merch for Big Hit. That was stated in articles by Big Hit officials who clearly stated YGPlus' distribution network is powerful.

YGPlus does distribution for YGE. YGPlus also signed an agreement last year with THEBLACKLABEL. They also have agreements with other labels such as Katie Kim's label, Axis, which is owned by a former YG Creative director.

YGE has a 36% stake in YGPlus, Yang Hyun Suk and YG's brother Yang Minsuk each own about and 15% stake in YGPlus. G-Dragon and Taeyang also have large stakes in YGPlus. BH and its subsidiary will have about a 17% stake. So BH has a small place at the YGPlus table.

Also, YGPlus does more than distribution, they have clothing, cosmetics, YG Foods, they own VIBE with Naver, the modeling roster and Ad sales.

When people buy Big Hit albums there will be a YGPlus logo on it. YGPlus will also appear next to Big Hit albums on Gaon.

So if you buy a Big Hit album or merchandise, part of the sales is going to YGPlus.