STAYC is getting massive interest from international kpop fans

STAYC's music seems pretty international friendly to my ears.

They even got the token "deep voice" member that serves as a hook that international fans tend to like seeing. I.e. rejects the stereotype of "cute kpop high voice" etc.

They also have a style that while not exactly being "hard", doesn't get overly "cutesy" despite having some cutish elements in some of their presentation.

Altogether it's a very international friendly mix.

So while an international championed visual surely helps things.

I wouldn't think that explains it all.

I'm guessing they're just a group that appeals to international taste outright.