Nongshim names aespa global ambassador for Shin Ramyun
Nongshim said on the 19th that it picked Korean popular girl group aespa as the global ambassador for Shin Ramyun.
According to Nongshim that day, aespa is the first to be selected as the global ambassador for Shin Ramyun, and the company plans to actively promote Shin Ramyun’s global slogan “SHIN (Spicy Happiness In Noodles)” around the world. It will promote the taste and value of Shin Ramyun with K-pop at the center.
Nongshim will air a “global Shin Ramyun commercial” as its first collaboration with aespa. The commercial breaks from the traditional format and has been produced in a music video style that highlights the strengths of K-pop idols.
For the ad’s background music, aespa performed “Spice up your life,” a signature hit released in 1997 by the famous British pop group Spice Girls, bringing out its unique charm. The commercial aims to convey to people worldwide the spicy happiness that Shin Ramyun offers.
In the commercial, aespa also presents the “Shin Ramyun dance.” The choreography expresses opening the ramen package, pouring water, and preparing chopsticks. They also showcase witty moves that depict “SHIN” one letter at a time with their fingers.
Nongshim will also introduce an “aespa special package” featuring the members. The Shin Ramyun multipack will feature a group image of aespa, while individual packets will each be designed with a member’s solo image. The Shin Ramyun aespa special package will roll out sequentially worldwide, starting in China in Nov. and including Korea in Dec.
Photo cards featuring aespa members’ photos and handwritten messages will be included in the Shin Ramyun and Shin Ramyun Ttummaa multipacks. It will also engage with consumers offline, planning to run ads and events using aespa at retail stores worldwide.
A Nongshim official said, “Together with aespa, the right fit to communicate the value of Shin Ramyun through the power of culture in the global market, we will further solidify the image of Shin Ramyun as a leading K-food brand among fans around the world.”
Source: https://biz.chosun.com/en/en-r…LF4NCJTBGWXJCRGRTT7WPILE/
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