Will KPop return to the era before APT.? No

    • New

    Apt. showed how empty the older system of KPop is.


    The current system of KPop is showing an increasing dependence upon Japan, while Japanese acts are entering Korea in a now alarming rate.


    I heard that Naniwa Danshi, a Johnny's Act (Johnny's uses a different name now but a Johnny's is a Johnny's) will perform in Korea, something quite unprecedented.


    It seems more Japanese acts are adding a Korean stop in their tours around Asia.


    APT. has exposed that the entire KPop system as we know it is a joke, and cannot be sustained for too long.


    Again it is like Kangnam Style, which basically cleaned the 2nd Generation Acts from the board, making the arrival of 3rd Gen complete. APT. is making all 3rd Gen, and a large portion of 4th and 4.5th Gen, irrelevant.


    With the blows Hybe is receiving , acts which mostly identify with Hybe (BTS, Le Sserafim, Illit) will probably not recover, while acts with connections out of Korea will do much better.


    2025 KPop will either try to adapt, or will regress significantly and settle for local dominance in Asia, as more and more Japanese incursions would undermine KPop's dwindling domestic base further.

  • AllKill VIP
    • New

    Where is that at least one Japanese act overshadowing Kpop acts? I don’t see them, so yeah kpop is fine and safe


    Kpop should be scared of Katseye instead! They are an American group and can be a big threat to Kpop acts including Hybe artists

    • New
    Quote from Taemin-Identity

    Where is that at least one Japanese act overshadowing Kpop acts? I don’t see them, so yeah kpop is fine and safe


    Kpop should be scared of Katseye instead! They are an American group and can be a big threat to Kpop acts including Hybe artists

    When most kPop groups have at least 1 Japanese now they don't need it


    Katseye won't be considered to be part of Kpop

    • New
    Quote from Owned_by_Irene

    It wasn’t a fluke, there’s a massive marketing budget behind it. It was all over TikTok and getting a big push on YouTube

    Just like all the kpop songs


    But given the cheapo music video, filmed by Mars himself, it seems it was not as heavily promoted as other songs I won't name.

    • New
    Quote from WhyKnock

    Just like all the kpop songs


    But given the cheapo music video, filmed by Mars himself, it seems it was not as heavily promoted as other songs I won't name.

    you are underestimating the big social media push, it’s literally everywhere on tiktok, YT shorts, Instagram reels without lead up time. Unprecedented even for kpop. They have bot comments praising it on YouTube, along with a bunch of ads, and seem to have paid influencers to feature it, like almost right after release and at the same time. I think she is getting backing from powerful people in the industry, probably from overseas, as this is way beyond TBL’s capabilities. Something bigger is at play, and my gut instinct is that this is a Nirvana type deal where the real end goal is the genre that comes after it.

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