It is really important to maintain reputation

nct dreams weren't doing that bad on k-charts only the subunits of nct you can say but they still never fail to sell well with physical sales

Quote from Dreamer95

Remember just a couple years ago Knetz would say "You can trust JYP girl group"? That really went down the drain didn't it?

Same with YG, Big Bang's reputation was so good that at the times when no boy group was charting Ikon and Winner were competing for SOTY.

It is really important to maintain the consistency. So never say never, Hybe can go down as easily as they rose.

SM on the other hand has been the most consistent company for decades now. Their highs were high but lows weren't that low either. When you think of SM, worst you think is NCT and RV, still one of the top groups of their generation.

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its honestly better to be consistent than to go up quickly. sm artists have a bigger fanbase from how long they have been in the industry so thats why they dont go down