HYBE which received attention as the agency of BTS, became the first domestic entertainment agency to surpass 2 trillion won in annual sales on a consolidated basis as various singers such as New Jeans and LE SSERAFIM gained popularity.
HYBE announced on the 26th that last year's sales were KRW 2.1781 trillion, a 22.6% increase over the previous year. Operating profit was 295.8 billion won, an increase of 24.9% from the previous year. Net profit increased 288.5% to 186.6 billion won .
Looking at last year's sales by type, direct participation-type sales increased by 51.4 % to KRW 1.4715 trillion, while indirect participation-type sales decreased by 12.1% to KRW 706.6 billion.
Among direct participation sales, album and music sales surged 75.8% to 970.5 billion won due to the boom in the K-pop market. As the concert market recovered after the COVID -19 pandemic, performance sales also increased by 39.1% to 359.1 billion won.
On the other hand, indirect participation-type sales showed negative growth compared to the previous year, with MD (goods products) and licensing -17.7% and content -15.1%.
As of last year's Circle Chart, HYBE singers sold 15.94 million copies of Seventeen (1st place), Tomorrow by Together ( TXT ) 6.51 million copies (3rd place), New Jeans 4.26 million copies (5th place), and Enhyphen 3.88 million copies (6th place). BTS Jungkook recorded album sales of 2.71 million copies ( 12th place), and BTS V sold 2.25 million copies (13th place).
Annual album sales by domestic singers under HYBE nearly doubled from a total of 22.2 million copies in 2022 to 43.6 million copies last year. Even though there were no BTS team activities, members Jimin and Jungkook ranked first on the US Billboard main single chart 'Hot 100', and Tomorrow by Together and New Jeans ranked first on the main album chart 'Billboard 200', gaining popularity around the world it's influence.
Performance sales increased significantly as the number of artists performing performed increased from 4 last year to 7 last year, and the total number of performances increased from 78 to 125 . HYBE said, "The achievements of BTS' Suga Tour, which sold out all tours, Seventeen's Follow tour, Tomorrow by Together and Enhyphen's first North American stadium and Japan dome tour, and Le Sserafim's first world tour were reflected."
This year, HYBE plans to debut new products, including IILIT and KATSEYE, one by one, starting with newcomer Tours (TWS ). In addition, HYBE America's management division, Scooter Braun Project, signed new contracts with local singers such as Ozuna and Kali last year. This year, Ariana Grande's full-length album is scheduled to be released, so full-scale sales growth is expected.
