[theqoo] CHARACTERISTICS OF K-POP NOWADAYS

• The lyrics are slowly but steadily becoming full English

• Because the dances are getting too hard...I think that the idols singing Live at the same time as dancing must be very tiring (although male idols dances have always been intense)

• Female idols dances have gotten a lot more difficult too..

• I just wish them to find a middle ground

• They are just repeating lyrics of the same word over and over again

"Cake Cake Cake" = "Gold Gold Gold". What's worse is that songs are getting shorter, with them being 2:30 - 3 minutes max

• There is no clear position aside from the leader. It's like the companies just want all-rounders

• Companies these days never release any full albums- although they bring in money.

Aespa still doesn't have a full album

KNETZ :

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This has happened because our music has hit this high and everyone in the industry is jumping on the western bandwagon. This is abit frustrating when the music starts becoming nearly entirely another language. For context this would be like if Taylor Swift and the majority of western artists started to release nothing but songs in Korean. You guys would flip shit 😂.

As for us here eventually this trend will stop as the western bubble will pop, chasing the Almighty dollar can only go for so long.

This bubble will pop as every group becomes another western boyband and then the allure will be over as it's not "kpop" anymore it will just be one direction with some asian guys in it 😂 being forced to contend with domestic western artists and will lose to it as people no longer see kpop or the new one direction bands as fun.

Our industry isn't as bulletproof as the Japanese entertainment industry, they see steady climbs and consistently across the board as they have almost entirely focused exclusively on their target audience domestic Japan and surrounding Asia hell 90% of Japanese idols don't even give translations or coddle foreigners you have to learn it and join them on their platforms and this formula works as most people just go along with it.

A system of redundancy we lost chasing westernization because $$$$ is king