Rift in hybe x CJ enm relationship? Hybe buys 100% belift lab

At first, 150b won seems okay. Because BTS made more than that in single year. So It's easy for Hybe. And than, there's news Hybe sold their 42% SM's share around 53b won. I don't know why belift's share cost that high. CJ enm won a lot of money this time.

Quote from K-PL

Hybe paid ~ $114 million USD. You don't spend that much unless you think you will get that back and more.

jesus thats a lot.. dont see how you make that back tbh

With Teddy taking over ILand2, it was clear something was going on between MNET and Hybe. A rift? Mutual parting of ways? Who knows.

Everyone should be scared because Enhypen is fully HYBE babies now. Time to unleash their potential.

Bang PD in charge too iirc for these groups BTS, TXT, LSRF, EN-

Quote from Coldhit

Everyone should be scared because Enhypen is fully HYBE babies now. Time to unleash their potential.

Bang PD in charge too iirc for these groups BTS, TXT, LSRF, EN-

Yeah, i agree with your last sentence for sure. I think BH is pretty much running the first three and will probably run Enhypen soon. Source is a label in name only.

So that's why Enhypen's already touring again. To recoup for the purchase of their label. I hope they get better promotions and overall treatment now that they're fully adopted by HYBE. My boys deserve better.

I am not sure why kpoppies think they are skow in growth compared to others when they are only 2.5 yrs old grp, If u compare them with other bgs - they are doing pretty well.

1. Belift is the 3rd most profitable label within hybe with only 1 artist next only to Bighit & Pledis

2. Their manifesto tour is 2nd most profitable among 4th gen even with less shows. Their US leg tour were in bigger venues than some grps older than them. 1st 4th gen that held concert in kyocera dome. 1st 4th gen bg to hold concert in Tokyo dome, They are the most profitable 4th gen grp in Japan last yr.They are definitely at least within top 2-3 overall in 4th gen in terms of concert profita.

3. IFPI - most reputable album sales chart accepted globally cuz u know circle counts shipped items only not necessarily sold while hanteo has liminted stores ( and questionable reputation) . Enhypen placed 6th - the fastest kpop grp to achieve it and youngest too. Manifesto charted in many EU countries for quite a long time.

4. Spotify streams-- fastest kpop bg to achieve 2 billion streams. And Bite from their latest album is the fastest 4th gen bg song to reach 90M streams and on track to be the fastest to reach 100M despite having the least PLs (22 PL) than other grps when it was initially released. Heeseung even needed to step up so the album will be completed on time by directing the recording of Bite ME .

5.Hybe/CJ also purposely did not release or perhaps limited the physical album production while going thru settlement but their circle & hanteo sales for dark blood are not so different (200k difference only) despite having 120K plus sales in US and 200k plus in JP so its kinda sus but let see in IFPI next yr the truth abt real sales. Also, in CH , their digital album sales are quite good despite its their 1st time to release it in CH and their CH bar is not that high compare to higher grps . So their growth is indeed more organic and stl fast.

5. Influence/Impact( EMV) for brand endorsementa - they are the highest among 4th gen grp with 25.8 M usd EMV for AMI last year while their appearance in Milan fashion week for 1 day garnered 7.6M USD EMV w/c tops the emv that week before they were announced as brand ambassadors. Last June fw, they did not even attend the fw but with mere 5 posts they earned 8.6M usd EMV. They are definitely the most influential 4th gen grp . They can easily create hype w/o even trying too much . They are definitely worth the brand deals endorsement since they deliver a bigger EMV than the rest of the other grps

6. Other IPs - they have many collab with other more affordable brands like Pokemon currently, Coke and Nike JP. Other brand endorsements in PH and Indonesia. Rumor has it they bag a deal with Samsung too!

Dark Moon webtoon is the most read /most successful webtoon under hybe labels in every languages it is available. They are the only Hybe grp with webtoon that has a pop up store in concerts exclusively for Dark Moon.

Their merchs sales are also one of highest if not the highest among 4th gen.

7. Covers & FCs - Heeseung cover is the most successful solo song cover among 4th gen. In fact beating other 3rd gen as well. It has 25M views and 1.1M likes currently. Fastest 4th gen to achieve it. No one is close to beating it yet. The cover itself when released trended in many countries including US and Europe that gave him articles online from BB, Rolling Stone and NME. I think no 4th gen song cover had that kind of impact so far

NK is also part of top 5 with highest fcs views and number of 1M fcs views. Being the youngest as well.

In short these 2 above have potential to be the most popular within their expertise among 4th gen.

8. SNS- while they are only top 3 in terms of followers , their engagements in sns are high especially on TT.

They are a young grp so investing on them means profit . Their growth and impact are so organic and yet so big.