Wendy told people to not bulk buy their albums and spend money on themselves. This will definitely help the environment too. Is it time other groups do the same thing?
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This, EXO has even encouraged fans not to buy the album at all if they have other things they need more
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Hao from Seventeen has told fans to not pay for photocards but to just print them out. He asked fans to not publicize that too much because his company would tell him off. And they are all in companies that want to maximize profits. KPop is an excellent business model that way. "Please buy 100 albums to show these poor millionaire popstars that you care!"
Anyway, Wendy may tell fans to not bulk buy but are SM still going to do fansigns for Red Velvet where fans enter by buying albums? It's just (like Hao above) good optics. The idol gets to look like the hero, but fans will still bulk buy because they are in competition with other fandoms, which the companies encourage.
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