Why can’t JYP groups land top luxury deals like LV, Gucci,…?

Itzy is promoting Charles and Keith and Maybelline while Hanni already snag a Gucci deal 3 months from debut. Twice members promote many unknown brands while Bts can get LV for the whole group. Stray Kids also no words of luxury ambassador positions. Even SM has Kai as global ambassador for Gucci and YG has Blackpink who gets new luxury deals everyday. Why can’t JYP book the same luxury deals?

Gucci is tacky Italian garbage. JYP is also bad at branding their idols to fit the esteemed image fashion houses want their clothes to have. Watch any of their music videos and ask if there is a sliver elegance. Not hating but you gotta have style.

JYP markets their groups as “kids next door” instead of the untouchable glamour gods.

To be fair though JYP in general don't promote individually so don't think they have the same opportunities as the rest. Like NMIXX got a group deal with the Spanish fashion brand Loewe and Itzy with Charles & Keith and Maybelline. It's obvious they only accept group deals for brands. JYP really wasted Itzy's potential particularly Yuna, Ryujin and Yeji tbh. I'm afraid it's already too late for Itzy. Seems like JYP likes to stifle their individual opportunities so they'd get the upper hand during contract renewals.

Btw Onitsuka Tiger is not a luxury brand but it's a very popular sports brand especially in Asia. Their shoes are super comfy!

Quote from Kwangya Tourist (19)

JYP markets their groups as “kids next door” instead of the untouchable glamour gods.

Nah that’s not the reason. Doesn’t NJ also have “kids next door” vibe too?? It is just that jyp doesn’t do individual promos… and when they do it is when they have reached “senior” status which is a pity. They could have capitalized some of their idols popularity early in their career but they are dense 🙈😭

Quote from Kwangya Tourist (19)

JYP markets their groups as “kids next door” instead of the untouchable glamour gods.

It’s not like BTS are marketed as untouchable glamour gods.

They also endorse common household items but still able to snatch luxury deals

I can get NMIXX not having since they from debut are not popular like their peers

ITZY was a waste in the first years. When they debuted many had high hopes of them beig like BP and fashion deals but JYP did nothing. MAYBELLINE is super good for them but they needed more individually. Now I say its too late. JYP should book Yuna and Yeji before all of their hype go

Same situation for TWICE. although I can see Sana and Nayeon landing popular deals, Nayeon already had one with Tommy. And it seems Nayeon models LV a lot so maybe their is some hope for her. Not too late for TWICE I think

I wouldn't say that JYP can't attract those kinds of deals, Itzy were or are with Burberry in some way, but I feel like some kind of financial reciprocation is required. I don't think anyone would argue that LVMH investing in YG had nothing to do with all the brand deals their idols landed.

And now HYBE is the biggest company and their idols are landing deals left and right. There's something in it for both sides.

Jyp just doesn't promote their idols individually. Hyunjin receives a lot of products like hats, jackets, bracelets, shirts and bags from famous brands like Celine and Fendi. Even the head director of Celine personally sent him a letter with clothes but jyp shows no interest in promoting hyunjin there. So it's just jyp ruining the potential of their idols.

Not at you using BTS as an example. Please they are biggest group in the world. Any brand will be happy to have them model for their product, group or individually.

Other groups don't have the kind of popularity that brands will be willing to sign a group. Luxury brands always go for individuals. BTS is the exception.

I also don't understand why this topic is brought up every week. JYPE is clearly holding thier artists back. Just compare Twice individual CFs of last year to this one. Their is a huge difference.

Quote from Girl Crush Concept Lover (534)

Other groups don't have the kind of popularity that brands will be willing to sign a group. Luxury brands always go for individuals. BTS is the exception.

not true. givenchy signed the whole of aespa

because jype only do everything in group. its very likely there had been offers but they counter-offered with "whole group or nothing"

and not when people here overlook lia she has the most luxury look in the group for luxury brand deals

They don’t have a trendy image . They have a washed up image which is bad for sales.

Quote from Dozen (62)

It’s not like BTS are marketed as untouchable glamour gods.

They also endorse common household items but still able to snatch luxury deals

But BTS are BTS. Their selling power is not comparable to other Kpop groups. Even banana milk is sold out after one of their members drinks it casually in a live streaming lol. Any brands would spend millions for having them promote their products.

Quote from They keep talking I keep walking (976)

I can get NMIXX not having since they from debut are not popular like their peers

ITZY was a waste in the first years. When they debuted many had high hopes of them beig like BP and fashion deals but JYP did nothing. MAYBELLINE is super good for them but they needed more individually. Now I say its too late. JYP should book Yuna and Yeji before all of their hype go

Same situation for TWICE. although I can see Sana and Nayeon landing popular deals, Nayeon already had one with Tommy. And it seems Nayeon models LV a lot so maybe their is some hope for her. Not too late for TWICE I think

Sana has a deal with Prada, her IG is full of pics from Milan