(any stans- pls come answer) how long is the ideal....

Quote from egb-musiclover

3 months

suppose the track gets released on 1st January

usually promotion time depends on popularity of group, but lets take a moderately-well off group who is still rising as the average for now

the promotions, only including awards, performance videos, behind-the-scenes, M-countdown performances should be for a month at least for some good hype, which will end by around February 1

Next, some appearances in variety shows and small content, with the idols resting for a month or so ending by March 1, basically giving the song some time to chart higher

last month for them to finish off the minute details regarding the release, filming the music video if needed etc. with the teasers emerging 1.5 weeks before actual release with solo teasers released 2 weeks before as well, ending with the release of the second single on April 1... also, if needed, different versions of the teaser, if it has different themes, can also be released, might add to the hype

the time between the 2nd and 3rd month can be shaved off by 1-2 weeks, but that is the max for a good hype around it

tbh, this only applies to groups rising in popularity, more so than domestic popularity, but it differs mostly, based on the group and its style as well

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thank you so much! i love the in-depth answer and i really agree with you!

i’d like to ask how you think it should be for a nugu artist or nugu rookie, as well! the bigger a group/artist is, the less specifically curated the release cycle needs to be. so a nugu group/artist would be a different answer (like you said)

Quote from egb-musiclover

yw!

tbh, I think the more nugu an artist is, the more promotions they should have, but it should never ever go past 4 months, that is the most you can go with hype really, it dies down by the 5th month and gets forgotten.... the goal for the nugu groups is to hit it big with at least one track, and it has to be promoted for long so that the public hears more of it, so they have to work for longer to make it well-known

the more popular you are, the faster you release tracks, to keep getting hits and see whether you are at a constant top position, your basic goal is that, and for that you need to release faster to see if it is just a phase or not for the listeners, and to make them not lose interest

also, I guess you can take an example of a group for my earlier post. The groups should measure themselves against The Boyz's or a group of this much popularity's success. If they are more nugu, they have to go with the first option, if they are more famous, they go with the second option

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thank you! i never even considered that. my only thought was “wouldn’t nugu want to release more frequently to keep their name out there?”

but they can’t really do that if they only have 1-2 months to promote the song, right? haha and i agree, past 4 months seems like it’s either: a) taken on its own life and is doing okay; or b) the buzz died down

Quote from babydoll23

That's why I initially voted 6 months. If the song is doing SUPER well (take Dynamite from BTS, for instance), I wouldn't interrupt that song's success just for the sake of having more music. But in about 6 months, the public usually starts to get tired of it or may want something new.

However, in typical cases, I'd say about 3 to 4 months in. That allows for promotion, variety appearances, etc. I think a lot of groups promote a song for like two weeks and then disappear, which imo isn't long enough.

thank you! i think that sounds super reasonable, yeah

mr. brightside by the killers didn’t leave the uk charts for year. same with spring day by bts in the k charts. past a certain point, i think people aren’t listening because of buzz or “discovering the song” anymore. it just has longevity to the listeners

so a 6 month cap to give the masses time to discover and spread about a huge hit song seems good. past 6 months, it’s not like the artist would still be promoting it. the buzz is just natural.

Quote from atropos

Sometimes some songs r late bloomers too

me at people who still have the impression that lovesick girls by bp, fancy by twice, or on by bts were flops.....

they’re performance in sales and charts is really good! some songs just don’t take off at first and rise up or have great longevity later.