How is SM already mismanaging aespa so early into their career?

Quote from quarkie

Third word of the thread title answers the question.

I blame SM upper managements and LSM nephew aka Chris Lee aka SM CEO. He's walking proof of why nepotism shouldn't play a role in business. He always bragging how much money the groups bring in but alas bare minimum contents and shitty promotions for aespa

They are getting better and better at mismanagement. They are so strong, they can mismanage Shotaro and Sungchan since years pre-debut.

How quickly the narrative changed in kpop town lol six months ago SM was being considered the most prestigious and smart company changing the game in kpop because of "unique sound and universe" and they were number 1 in 4th gen. ..kpop is all about the hype...

Aespa was called the doom of blackpink and twiece and the new National Girl Group...things just take time... let it marinate, people

they are probably just resting their image and making a new album