i said that they switched to spotify.
okay, let me rephrase it: more popular with younger generations. i promise you that 60+ yos don't obsessively care about streaming, they watch the content they want, not thinking about views. unlike younger generations who really care about numbers.
age demo is the key. depending on the product advertisers care about 12-49 age group, they bring clicks, views, and money.
It is absolutely not more popular with younger generation esp when considering Spotify and Apple Music. Because those are predominantly paid platforms. YouTube is the most popular platform across the board and across generations for consuming music. And this has not changed.