HYBE considers all of the groups from its sub labels as official HYBE groups and they market the groups as though they were sister and brother groups to BTS and TXT and ENHYPEN which is genius because then youre keeping the fans in house.
Dont know any of the new groups? These well known HYBE artists will direct you to this less known label AND hybe will still ultimately profit.
NMixx gets this treatment too and id argue it worked because o.o is nails on a chalkboard yet JYP eyes looked like $.$
SM honestly marketed the two weirdest concepts to EVER go mainstream in kpop. One is a literal video game gimmick to get you to purchase app things (Aespa) and the other is a group where they can just pretend the least popular members dont exist and contractually not promote them in their own group and people loved it.
SM however gives its sub labels the Tiffany Trump treatment and they are allll B-List celebs. And thats lowkey a compliment. Like all of their labels aint shit but theyre still competing with any YG boy group that isnt BIG BANG so imagine what they could do with the SM stans purchasing regardless
