RE : What does Hybe has that SM doesn’t have?

Hybe came later than SM yet they’re outearning SM by 2,3 times. Hybe has BTS, but all their 4 recently debuted groups (Txt, Enhypen, NJ, Lsrfm) also do well and quickly become leaders of 4th gen. SM can’t get their groups from subsidiaries like Billlie to be successful yet Hybe groups from all subsidiaries become successful. SM used to do best in Japan yet now it’s all Hybe groups that do best there. Hybe stomps on SM when it comes to Spotify/global charting too. So how does Hybe catch…