Min Heejin basically built SM

  • Looking up her work, she was basically the art director for 90% of SM's BEST works.


    Red Velvet Ice Cream Cake, rookie, peekaboo, Automatic

    Shinee Replay and view

    EXO'S FREAKING GROWL

    SNSD Genie

    f(x) Rum pum pum pum

    NCT 7th Sense of Cherry Bomb (some of their only good tracks)

    and etc.


    Like, it's no surprise SM has been losing their touch recently now that she's gone and why Min Hee Jin had Korea in her grip waiting on her girl group.


    pepe-ooh

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  • So she produced those songs?

  • So she produced those songs?

    No, but like Jaden jeong they had a vision for the music of their group they were working on.

    kenzie is one of my favorite producers and lyricist In kpop and but even with people like kenzie and all the talented people working at SM, we still end up having lackluster album since she min heejin and other important staff left.

    Since Jaden jeong has left loona, loona music and concept fall off.

    Since min heejin and other important staff left sm, SM music and concept fall off, especially Red velvet and NCT.

    Sorry for my bad English.

  • She did View? It was daebak! From song to the MV.


    The MV and song both doesn't feel dated at all.

  • oooh did she do psycho aswell?? or next level?? or any of taeyeons songs?? ?

  • No, but like Jaden jeong they had a vision for the music of their group they were working on.

    kenzie is one of my favorite producers and lyricist In kpop and but even with people like kenzie and all the talented people working at SM, we still end up having lackluster album since she min heejin and other important staff left.

    Since Jaden jeong has left loona, loona music and concept fall off.

    Since min heejin and other important staff left sm, SM music and concept fall off, especially Red velvet and NCT.

    Sorry for my bad English.

    She was only a part of a big team. She wasn't solely responsible for those concepts and she especially had nothing to do with the music.


    Aespa happened after mhj left and yet their next level and Savage teasers were some of the best and most iconic teasers in kpop's history. Same goes for the Savage ep album design with the AR portal feature, that was cool af and never done before. You all love to exaggerate. I remember the years leading up to her departure from SM, many fans were fed up with her because of all the samey concepts and album designs she kept dishing out, as well as that one creepy SHINee concept. She also reportedly tried to claim credit for themes that SHINee's Key created himself and had SM concerts director stade her on social media because of it.

    Many fans thought it was good riddance when she left.

  • i don't get the hype with her tbh. these songs aren't really the best that sm came out too besides exo's growl. if she was teddy level producing genius or if she had a hand in several sm hits, i'd totally get it but no. she's probably good but to hype her at this rate? nah.

  • She’s not even behind any of the actual music, why do people hype her up so much

  • She was really useless, tey harder next time hybe stan

  • Personally, I was apprehensive about this hire by Hybe, not because MHJ isn't talented, but because of what's now happened. SM stans doing anything and everything to discredit her, unearthing any type of skeleton to roadblock the new group. Anything from SM is damaged goods as far as I'm concerned.

  • I gotta give her props for Peaksbook‘s concept it was Genius. I remember my pleasant surprise when I watched an album unboxing and saw that the CD looked like a pizza

  • Personally, I was apprehensive about this hire by Hybe, not because MHJ isn't talented, but because of what's now happened. SM stans doing anything and everything to discredit her, unearthing any type of skeleton to roadblock the new group. Anything from SM is damaged goods as far as I'm concerned.

    You're deadass in a thread claiming that she built SM and there are people here claiming SM groups are failing after she left???? But sure SM stans are the problem :suure:

  • What? She had nothing to do with the music.

    I said she was the art director not the freaking producer. Do you guys not understand what an art director is?


    here:


    What is an art director?

    "While a creative director provides the conceptual idea behind the project, the art director executes the details. Once the concept is out on the table, art directors are responsible for heading up their teams and creating the aesthetic of the piece. They see the project through the phases of production, edits and final execution. Art directors rely on their technical skills to help a team get the job done."


    I get that now that Min Hee Jin is caught in a scandal you guys want to wash your hands quickly and disassociate, but don't lie about it.


    Basically everything you saw in an MV and every concept that a group had for a comeback or for their album designs or photos was her doing at the time.

  • Come on, SM produced some of their most beautiful and coolest concept in recent years. Next Level, Savage, Bad Love, Feel My Rhythm, Hello Future. MHJ created great concept in the past, but that doesn't take away all the great concept that SM has been producing since she left lmao.

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