Is NewJeans bringing back cute/innocent concepts to Kpop?

Are they paving the way for cute/innocent groups similar to Gfriend/Twice to become popular again in 4th gen?

They ain't cute. They've got this fresh image instead.

There are already plenty of cute concepts too.

this is not a cute concept tho, it's high teen/Y2K similar to Ive

Ive and stayc already did

This isn't a cute concept? It's not similar at all to songs like Cheer Up/TT and Rough/Navillera

not a cute concept but fresh maybe? idk how well this concept will be received in korea though ince this is very western style kind of fresh concept

Stayc bought these concepts back I won't tolerate Asapa slander here.

i don’t consider their concept to be cute though

Quote from Dried Orange & Olive Lamb (662)

Ive and stayc already did

don’t know about stayc but ive’s concept is definitely not cute concept. have you seen the dance break in love dive? did you go omo that’s so cute? it’s more like woahhh, leaning more to fierce

It’s not a cute it’s more like retro concept

Not cute at all but rather a little Lee Hi vibe. Very different than what we've been getting the last year or 2.

NewJeans is far from cute concept

Interesting to see how different people define cute concept differently.

They are kind of cute because they are very young, it is expected

but i don´t see cute concept here. Just average teen concept

how is this different than StayC and Ive?

They're bringing back the teen, refreshing reyro sound imo. And they're doing it better than anyone else