For a year or more there was discussion and fighting about it, but in 2019-2020 Blackpink took over as the #1 girl group in K-pop.
Could it have gone differently: was it bad strategy from JYPE to focus on Japan and the group? If they started sooner with solos for individual TWICE members and promotion targeting the West, would TWICE have stayed on top?
Or would Blackpink always have come up on top? Thoughts?