RE : Why darari didn't go that viral ?

I mean the song itself. The sound on TikTok is viral but the song isn't pulling the same numbers as TikTok song should be. Why is that? I think it might be because it's not English and people expected something different when they tried to listen.
I personally think it's a very cute song, I'm also surprised Koreans didn't give it a chance it's totally their genre