Hybe flops on Youtube, Jyp kills it on Youtube. Why?

    Quote from Deep-Fried Red Whine Bear (971)

    It has nothing to do with ads. HYBE groups MVs simply don't have replay value and JYPE groups are more watched. Admitting won't hurt.

    I don’t see how their videos would have more replay value. Hybe groups have a whole storyline behind their videos which draws in people and make them rewatch. But watching them again and again is not the same as streaming. Repeated watching gets filtered, adding long videos as filler make streaming longer, I think I’m that aspect Stays is simply stronger and better organized at streaming with or without ads.

    :pepe-shrug:


    I’m with you, it don’t hurt to admit a fandom is less good at something at all. But rather then replay value i think the reason is what I stated above. I give credit where credit due, their fandoms beats other 4th gen fandoms at YouTube streaming every time.

    Why is lesserafim even on Choom? It’s dance-oriented…

    Quote from Dried Beets & Lemon Turkey (333)

    I don’t see how their videos would have more replay value. Hybe groups have a whole storyline behind their videos which draws in people and make them rewatch. But watching them again and again is not the same as streaming. Repeated watching gets filtered, adding long videos as filler make streaming longer, I think I’m that aspect Stays is simply stronger and better organized at streaming with or without ads.

    :pepe-shrug:


    I’m with you, it don’t hurt to admit a fandom is less good at something at all. But rather then replay value i think the reason is what I stated above. I give credit where credit due, their fandoms beats other 4th gen fandoms at YouTube streaming every time.

    I hope you didn't understand that when I said lack of replay value I meant It's bad. ;(


    I agree with you It's because of their choice to focus on storyline. For every group - even bigger ones - most of the time, their story-oriented MVs don't do as well as their dance-oriented MVs. I also agree Stays being organized is one of the reasons.


    I just don't agree with the ads excuse brought here.

    Quote from Dried Beets & Lemon Turkey (333)

    I don’t see how their videos would have more replay value. Hybe groups have a whole storyline behind their videos which draws in people and make them rewatch. But watching them again and again is not the same as streaming. Repeated watching gets filtered, adding long videos as filler make streaming longer, I think I’m that aspect Stays is simply stronger and better organized at streaming with or without ads.

    :pepe-shrug:


    I’m with you, it don’t hurt to admit a fandom is less good at something at all. But rather then replay value i think the reason is what I stated above. I give credit where credit due, their fandoms beats other 4th gen fandoms at YouTube streaming every time.

    no

    Quote from Deep-Fried Red Whine Bear (971)

    I hope you didn't understand that when I said lack of replay value I meant It's bad. ;(


    I agree with you It's because of their choice to focus on storyline. For every group - even bigger ones - most of the time, their story-oriented MVs don't do as well as their dance-oriented MVs. I also agree Stays being organized is one of the reasons.


    I just don't agree with the ads excuse brought here.

    Oh, I see what you mean. I guess story mv will interest different kind of fans then those who more interested in choreo. Like personally I watch a choreo version of their MV’s once then I never watch it again, but I watch their normal mvs more often because it’s more interesting. I like to keep an eye out on small details that they hide in the MV’s.

    :/


    But I guess that’s why I’m their fan. Apart from their music their storyline is the reason why I choose to check Txt out in the first place.


    And yes, while I do think ads part of the “problem” (I don’t care much), that’s not the only reason and ads don’t work for every group as well as for example Stray Kids.

    My opinion is more like: ads take part in better streaming I don’t see why Moa is so against them. Man, if you can’t fight it, just join!

    :pepe-shrug:

    are people still playing dumb about the insane difference in views that ads make

    like how many groups debut with 15-20 million views a day nowadays and then on the official Youtube chart they didn't even get 10 million for half a week. Ads, baby.


    that said JYP groups do well on performance stuff on Youtube, they're very dance oriented, makes sense.

    Ads don't help 1-3 year old MVs out number daily views of newer releases, just saying

    you guys can use the JYP ad excuse all you want, it doesn't change the facts. Even without ads, JYP artist would still come out on top.

    Twice, Itzy, and straykids MVS all outview non-bts hybe videos on the daily for months and even years after. That's not ads, unless some of you are insinuating they've purchased ads for an MV every day since it dropped up :music-raccoon: Common sense people, use it.

    ads doesn't just bring views, it also bring exposure so more people will tune in -> higher views even if ads are excluded.

    Quote from Marinated Egg & Beans Boar (119)

    Twice, Itzy, and straykids MVS all outview non-bts hybe videos on the daily for months and even years after. That's not ads, unless some of you are insinuating they've purchased ads for an MV every day since it dropped up :music-raccoon: Common sense people, use it.

    Like this post clearly says, paid ads don't just bring views but also exposure:

    Quote from DooDoo Glazed Pork Chops (290)

    ads doesn't just bring views, it also bring exposure so more people will tune in -> higher views even if ads are excluded.


    it's basically advertising your group and song to people who wouldn't have watched and listened to them otherwise. So yes, paid ads can make a strong difference, and it's already shown in other articles that JYP has bought like 40-60% paid ad views in the first weeks of their groups' comebacks.


    Even then, with JYP buying massive ad views while HYBE barely doing any of it for their groups, even then the difference isn't that big, as this youtube likes ranking for 2021 shows:


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    Quote from DooDoo Glazed Pork Chops (290)

    ads doesn't just bring views, it also bring exposure so more people will tune in -> higher views even if ads are excluded.

    We're talking about two big companies. People will know when they release something. (and dare I say even more so for Hybe groups) they're not nugus who need ads to let people know they exist.

    Quote from Dried Beets & Lemon Turkey (333)

    I don’t see how their videos would have more replay value. Hybe groups have a whole storyline behind their videos which draws in people and make them rewatch.

    A storyline is not the only thing that can give an MV high replay value. For people who don't care about deciphering the lore, aka most casual fans, it's useless.


    On the other hand, look at MVs like God's Menu or Back Door. Neither are heavy on lore, they only have a few vague story elements, yet the videos are just…addictive to watch, because they're really well directed.

    The "exposure" excuse don't make sense, because HYBE groups have exposure just for existing in K-pop community, everyone and their mothers know when they are having a comeback, they are also literally in a plataform with over 65M subscriptions.


    And If you are telling me It gives "exposure" to people outside K-pop community, local non-fans, who will keep watching K-pop MVs and giving it more stability through months and years than HYBE groups, then you aren't thinking properly about what you are saying, sorry. It also should work for nugu and mid-tier groups who buys over 40-50M ads and then die to 10k daily streams in the moment they are dropped.


    Or should work for Seventeen, for example, that has ads every release, but as I said "Rock With You" has less than 70M total views and is doing less than 90k averange daily streams.


    People can only like the video one time - and they are mostly fans of the group -, but fans and casuals can watch multiple.


    And Thunderous already has 4,7M likes, just saying :music-raccoon:

    Quote from Cured Saffron & Shallot Beef (677)

    We're talking about two big companies. People will know when they release something. (and dare I say even more so for Hybe groups) they're not nugus who need ads to let people know they exist.

    The way I'm pissed because Stray Kids has been using ads since 2018, flopped the MVs, and It took 2 years for this "exposure" work. People only started to give stability to them after God's Menu when they already blew up...

    :pepe-narrow-eyes:

    Not sure if it is because English isn't your first language, but you don't make much sense.


    1. HYBE groups get exposure already. Eh yeah, what's your point, JYPE groups don't? And what does this have to do with paid ads, that provides its own means of exposure.


    2. Paid ads give exposure outside k-pop community: again, what's your point? You think paid ads are only directed towards k-pop fans? Paid ads will reach a larger audience. Period.


    3. Paid ads is a form of promotion, how effective it'll be depends on the reached audience size, attractiveness of the song and MV etc etc. But like any promotion, some additional promotion is always better than no promotion => paid ads will have more effect than no paid ads.


    Quote: "People can only like the video one time - and they are mostly fans of the group -, but fans and casuals can watch multiple."

    What the... what?!? This is gibberish. I have no idea what point you're even trying to make.

    You are just answering what I already gave a counter argument in the post you are quoting lol


    1. When did I say JYPE isn't a big company? You are the person here saying these groups need ads for exposure. With or without ads they WILL have exposure from people who will watch these video multiple times: fans and casual listeners from K-pop Community. Unless the group is BTS and BLACKPINK, this the niche who is relevant for the stability of K-pop groups. And If you are a HYBE group, the K-pop Community already know your video is there. If they aren't watching multiple times, sounds like the group's problem.


    2. The second point is what I already said.

    Quote from Deep-Fried Red Whine Bear (971)

    And If you are telling me It gives "exposure" to people outside K-pop community, local non-fans, who will keep watching K-pop MVs and giving it more stability through months and years than HYBE groups, then you aren't thinking properly about what you are saying, sorry. It also should work for nugu and mid-tier groups who buys over 40-50M ads and then die to 10k daily streams in the moment they are dropped

    Explaining my point: Yes, It gives exposure for people outside K-pop community. But they most likely see the necessary seconds to count a view and skip than watch the video, get impressed and go to watch multiple times through months and years to justify a stability. People outside K-pop community, probably don't know the difference of success or companies between ITZY and Weeekly when they suddenly get ads of both randomly, an example. But then you have ITZY with a impressive stability in average daily views from videos of 2020 or 2019 - much better than HYBE groups also - and Weeekly that drop their views really quick without ads to their non-After School songs and end up worst than HYBE groups.


    Did you get my point now? Groups from small/mid companies pay a lot of ads. Sometimes, much more than groups already famous on K-pop community or from big companies. They are receiving the same "exposure" for Non-Kpop stans. Why aren't them stable? Do you think they are less talented? Less interesting? Make worst songs? Because I don't think they are any inferior to the exposure not working for them. If It's SO relevant.


    Groups with consistent stability on Youtube after ads are already popular groups in K-pop community with a loyal following of fans/casuals: Twice, Stray Kids, Itzy, aespa and Ive. And I'm pretty sure these aren't the only attractive/interesting groups releasing good songs back to back out there with ads.


    Quote from Baked Saffron Rabbit (44)

    Quote: "People can only like the video one time - and they are mostly fans of the group -, but fans and casuals can watch multiple."

    What the... what?!? This is gibberish. I have no idea what point you're even trying to make.

    My point is that comparing groups' likes doesn't make sense. A group with a big fandom will most likely have a lot of likes, even If their fans aren't returning to watch the MV multiple times, just like casuals. While views can be given by the same person a lot of times, due to replay value.

    but I've seen ads for txt for example on youtubes homepage, if they're that important why didn't they rise to the top with that aided help amongst the views of the others. Blue Hour was advertised a bunch.

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