there is no harm in trying though. they'll get there when they get there!
also, it's not just jyp. it's also sm and other companies.
bh and yg are the only ones successful to chart in hot 100, 200, spotify, apple, etc. simultaneously during release.
Agreed. It's clear that it's not something that every company prioritizes. It's far safer for a company to invest its resources into appealing to the Asian market. It's a much bigger risk making a huge push towards the American or western market, especially when the Asian market might not perceive it well. That would be a major setback for the company.
JYP Entertainment is going the safe route by doing basically the minimum. They're coming out with English versions of ITZY's most popular songs, not a completely new song in English.
SM Entertainment barely ever does anything differently to appeal to the American/western market.
Not every company is trying as hard as BigHit Entertainment or YG Entertainment is. Even then, BigHit probably wouldn't be trying as hard if BTS never naturally gained that many western fans. BigHit's success with the western market seemed to have happened organically by chance and they just capitalized on it. There wasn't anything that sounded "western" about "DNA" by BTS, for instance, but it got the popularity it did because BTS captured the hearts of western fans naturally.