This is a logic continuation of their partnership with Beyond Live, at least JYP's huge profits because of their lack of investment will be redirected towards innovation this time, a win for the industry. From what I understood they spent 21 billion won for 23% of just dear u, or a market capitalization of roughly $82 millions for the service.. I'd say a bit overpriced but seems like the profit/earnings ratio is huge so makes sense
Dear U's Bubble is a platform for what JYPE Idols were already doing on V Live.
The other major attraction is SME's everysing as JYPE can set up the same structure being unique to JYPE
**This noraebang has stopped its operations!**
"Everysing," located nearby Apgujeong Rodeo Station, Seoul, is a muti-complex space run by SM Entertainment, where they offer you various services and entertainments, such as karaoke and a sticker photo booth, in which you can take photos with Korean stars that you want.
Unlike existing karaoke systems, "Everysing" provides instrumental version of songs, which allows you to sing just like the k-pop singers do. "Everysing" has differentiated themselves from other karaokes by offering karaoke machines that have a recording function, which visitors could use to record their singing and submit for a SM audition as well!
There is also a resting area, PC zone, and a section where various products, such as albums, props, autographs are displayed and could be purchased.
Visit "Everysing," a perfect playground for K-pop lovers!