This narrative is so false...
Explain?
Hype Boy has less playlisting than Love Dive, Pop stars, I am, After like
https://songstats.com/track/e8g3yikw/love-dive
https://songstats.com/track/wh…/pop-stars?source=spotify
Not really proving any point. Paid playlisting isn't only used to inflate streams or that false narrative pushed incorrectly by K-pop stans. It's also used to promote and push a group to new audiences and push them to more recommended list, grow monthly listeners and hopefully promote the rest of the groups music.
I think HYBE used playlisting push well for NJ in the sense that it promoted their group and consistent sound well to grow their brand and appeal to a much wider audience than others usually can. Which is why when the bulk of the playlisting and high playlist placement wore off the songs fell only a bit and didn't drop off a cliff.
I think absent the ability for those other songs to achieve high positions on playlist like TTH and recieve that level of promo we can't rightly compare the results.
I also think you can't just look at the blanket number without a deeper analysis of the actual real world meaning behind those numbers. I mean whats worth more a position of 40-50 on a playlist with 10m followers or a position in the top 10 on a playlist with 2-3 million followers. Absent the deeper analytics those numbers will only provide a part of the conversation.
I'm not saying they will all have a similar result, look at Cupid has stolen every bit of attention Ditto had and no one would say it isn't by miles the K-pop of the year, arguably the biggest since Gangnam Style with only Dynamite as a question. But of sourse their other songs haven't really picked up so who knows? Perhaps with or without the same level of playlisting push things would have turned out exactly the same.