anyhow, i gotta say its pretty amazing considering when IU debuted, loen entertainment (her agency) used to look like this... (left picture)
(the picture on the right was after iu became successful)
she did it without group appeal, big 3 privilege, fancy styling, expensive MVs, top-rated song producers/ composers etc.
her company building literally got destroyed by a landslide, almost went into bankruptcy but that didn't stop IU's success
mad respect!