This is so blatantly targeted, sickening.
Not even Stray Kids acknowledged that goddamn article, but of course Hybe uses it to further their narrative. They wrote more about chalking up Stray Kids' success to JYPE and Republic Records, than they did about TXT, New Jeans, and Enhypen combined. (Enhypen weren't even mentioned lol)
The Billboard article itself was bullshit, nothing but mediaplay and ego caressing for the two companies by taking credit for what Stray Kids accomplished themselves. Like let's be honest for a moment...Republic Records' plan was so genius that the album got leaked a week before the release because they couldn't even relay the info to retailers that they shouldn't sell it before the 18th, that the album sold out in many shops on the week of the release, that Stray Kids didn't go anywhere they didn't go before signing with RR, that the album is still not restocked in many places, that the jewel case version never got US distribution.
And pretending they were doing extra things with the goal of hitting #1 is ridiculous. We stays knew from the beginning that their comeback after NOEASY would have good chances of achieving a high rank on the chart, before they signed to RR—because literally only distribution was in the way, other groups with US distribution at that time charted with less overall sales and lower stats in the US. Also because SKZ literally weren't doing anything special. They had three regular versions in the US, that's it. Where is this energy in the article for their own group, who are literally under RR since their debut year, have US distributed cheap versions, and collabs? I mean no offense, those types of promo are not the problem in themselves. But if you're going to accuse another group of just aiming to chart high (rather than accepting that they organically gained a big fandom) by clever promotional tactics and company support (while those "tactics" have been present before SKZ blew up, and let me not get into the supposed company support because this comment would never end), don't be silent about literally doing more for your own idols.
Otherwise you'll look insecure and obviously trying to bring down others, and that's extremely pathetic from the biggest kpop label at the moment.