Twice's average sales in Japan are down by around 200-250k in the space of around 18 months. They barely sell 100k per release now. They've alienated the fanbase and have driven away the old fans whilst not giving them any chance to grow with new ones which is why the numbers are as they are.
They've cannibalised any future growth for them in Japan by debuting Nizi who hit the same market/demographic but are much better promoted and have resources beyond anything Twice have (and will) ever had in Japan.
Nizi are the group for JYPE in Japan now. With one single last year they basically sold as much as all 4 of Twice's Japanese physical releases combined in the same year. Twice will just be there to tour when things open up as they are a legacy act at this point. They haven't grown in stature in Japan for a while.
Hmm, that may be true. I watched NiziU’s recent video and they give me very 2017 Twice vibes.
I think JYPE’s plan was probably to transition Twice gradually to a more mature concept a la SNSD, and to have NiziU fill that space left behind by cutesy Twice. The problem it seems is that Twice’s newer songs don’t seem to be catching on like their old hits did.
I dunno, I just feel like JYPE has no idea about how to give their girl groups long, successful careers. It feels like their ggs just blow up out of the gate and then instead of building hype they get put on an endless treadmill of comebacks