Display MoreThere is almost some new merch every day. They have commercialized the boys image to death.
I mean, sure, people might say that no one is forced to buy it but still it shows what the priorities are.
I think since they got bigger they more or less forgot about their plans for improving the industry they so liked to talk about and they are actually like every other big company.
I think they were amazing in the past and they helped the boys to do their thing and be themselves and come this far but somewhere along the way the focus shifted and it is all about their ambitions now.
I understand they have those and they want to make them come true but some of us the fans don't have to like the way they are doing it.
This. I was regarded as a manti last year for pointing this out but BigHit’s prioritization of merch over music and promotion of their artists has become even more apparent throughout the years.
I said that even in 2019, despite BTS releasing tons of music including their Persona album, BTS World OST and a Japanese album, it still felt like I was being shoved more merch by BigHit than that. Because the company and WeVerse accounts were so active in pushing new merch and games on my timeline every few days compared to BTS. It got worse in 2020 although BTS releasing new music on their own accord every month helped distract me from that a little. Now with the company buying smaller companies and investing in others, and these things happening in parallel with some of BTS’ biggest GP-attracting content getting privated, they’re being so blatant about it that more fans are feeling uncomfortable and speaking up. We’re not all turning into mantis.