JYPE doesn’t know what they’re doing

I’ve been wondering this for some time Itzy released loco and then they got them to promote swipe when people started talking about swipe instead. The same with nmixx people were talking about tank instead so they decide to start promotion for tank right after. It seems like they’re so desperate to strike gold they’ll promote any song that hear the public discuss but has this shown us how bad things have become for JYPE. Rather than produce a top quality song they just promote a few hoping at least one is able to make some noise. What do you think?

They released twenty video because it was gaining attention some months ago

what you mean is jyp lacks confidence

maybe you're right

sm will remix dog poop and sell it confidently as the greatest music ever made and after the third try people will eventually cave in

yg will refuse to make music so when they release something people will feel like its the grace of god

jyp meanwhile will try releasing anything and everything hoping people like it

truly goes to show good strategy makes everything else irrelevant

i mean that was humans' strength from the get go

I said multiply times JYP are really bad at choosing the right title tracks.

They wanted to push in the west with their songs like not shy after they came out with a hit like wannabe they should’ve sticked to what Itzy were populars for...Surf is the perfect summer song and it’s easy to listen.

I love mafia but this was the worst idea ever. Kidding me is good girl crush song with a dance break.

Shoot went viral on tiktok and instead of giving us a music video they promoted sorry not sorry instead.

And lets not talk about twice their title tracks are so random we don’t even know what to expect each cb.

Loco was that top quality song for me, it’s dominating my Spotify.

But as for JYP picking the wrong title track dispute, it’s been long standing and discussed for ages. I would have liked to see Cherry as a title track for example back during Icy era.