this is gorgeous 
The key to IU since the last 10 or so years, is that she must have written the lyrics, involved creatively, for the Korean public to love the song to "IU levels".
She is the Idol-Poetess, whose own personality, emotions and experiences, come through in the lyrics.
Her singing other people's work, even if it is entrancing, doesn't get as much traction her as own creations.
For example, the recent Mother Nature H2O
Still it did well, Seo Taiji himself has acknowledged it.
This song also needs appreciation of Korean history of past decades, not that accessible.
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