i always see kpop companies hype up their groups like "the next blackpink," "the next bts," "the next twice","the next suzy," etc. to a certain extent, fans do it but with fans, its more like xx group is already better than twice, xx group is already better than red velvet but who do u think is going to be the next iu.
the most powerful woman in the korean music industry, even the top kpop groups can't beat her. also dominates in the acting field. who do you think the next iu is?
spoiler alert: Its going to still be IU. Kpop is going to be in 19th gen and she's going to be a whole grandma and still crushing everyone.