imagine running a kpop company and you have a budget to manage your new artist (you can imagine soloist, bg, gg, whatever)
pick which things you would give to them over one year. everything costs $$ so don’t overspend but also remember this is the ONLY promo they get, so don’t let them flop!
i’ll tell you if i would stan them from that promotion!
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your budget: $40,000
MUSIC:
single (with higher budget mv)// $7,500
single (with lower budget mv)// $3,500
run a mv as a youtube ad// $1,000
song (b-side)// $500
STAGES:
virtual performance (bc covid)// $1,000
live stage (is it worth it anymore?)// $2,500
OTHER PROMO:
photo shoot (cf, magazine, etc.)// $1,000
broadcast promo (interviews, etc.)// $500
a reality or produce show// $10,000
go on a korean variety show// $1,000
their own season variety/reality show// $5,000
my choices for one year:
$0
6 singles with lower budget mvs
+$21,000 = $21,000
run youtube ads on 4 of them
+$4,000 = $25,000
do a virtual performance after each single (6)
+$6,000 = $31,000
also 3 photo shoots
+$3,000 = $34,000
2 interviews
+$1,000 = $35,000
and a reality show (by the company though)
+$5,000
= $40,000 and i think a fairly good year of promotions for a new artist!