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- bad marketing - jyp has been teasing the group for months, even revealed a few of the members and when people thought something was coming, they went dead silent which killed all the hype. also the way they teased them was extremely underwhelming. when I saw the dance video or whatever that was, named "jypn" I thought it's a dance crew or something, not a whole new girl group coming
- bad timing - itzy is still a fairly new group, gaining popularity and momentum and arguably the representative 4th gen gg. people are not ready for a new group. they should've waited at least 1-2 years more to announce it but ig jyp cares more about securing the bag before twice's contract expiration than making a strategic plan and listening to customers' demands
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People just don't see a need for them tbh. They feel kinda too soon when Itzy already exists as JYP's 4th Gen Group. The slots taken. It feels unfair to Itzy and greedy of JYP to already be pushing a new group instead of taking care of ITZY. Also, considering how Itzy is supposedly "declining" it makes people have no great expectation for JYPn's management.
On top of it, most people have already decided to invest in groups with a greater outlook like HYBE ngg, I-Land ngg, and YG ngg.
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eventhough itzy have shown declining to the gp, but their fanbase is still young and growing. Not easy to take existing jyp stan and hoping them to jump to another group this fast.
Also , since jyp shattered their 'good personality idol' image so gp don't have high interest to this new gg like before. The only will card is if nmixx could come up with good debut song
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eventhough itzy have shown declining to the gp, but their fanbase is still young and growing. Not easy to take existing jyp stan and hoping them to jump to another group this fast.
Also , since jyp shattered their 'good personality idol' image so gp don't have high interest to this new gg like before. The only will card is if nmixx could come up with good debut song
genuine question, how did that happen?
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genuine question, how did that happen?
Stray kids member had a bullying scandal. Lia is also has rumors
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- bad marketing - jyp has been teasing the group for months, even revealed a few of the members and when people thought something was coming, they went dead silent which killed all the hype. also the way they teased them was extremely underwhelming. when I saw the dance video or whatever that was, named "jypn" I thought it's a dance crew or something, not a whole new girl group coming
- bad timing - itzy is still a fairly new group, gaining popularity and momentum and arguably the representative 4th gen gg. people are not ready for a new group. they should've waited at least 1-2 years more to announce it but ig jyp cares more about securing the bag before twice's contract expiration than making a strategic plan and listening to customers' demands
I agree

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it doesn't help that kpop stans are dragging them because of the obvious plagiarism for their teaser which they uploaded yesterday
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The teaser were trending on YouTube worldwide. It has 3M views. Not bad
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