Really don’t think brand reputation is accurate

sorry but it makes no sense you look at the top and there’s Loona at 13th and ROCKET PUNCH at 17th… Rocket Punch.

Nugu ass Cignature is higher than Itzy even though Itzy had multiple trending articles about them, IVE didn’t even make it to top 100 but somehow the members ranked?

How is it calculated? Cus I think the same.

It's not. Everyone on Reddit already knows not to take it seriously. I think even r/kpop banned them from being posted

It's not entirely, but let's not act as if it's irrelevant, when Jennie got her beer Cass cf they literally said they've seen her appeal and how she topped the brand raking many times, also sm tweeting about it on Aespa's account when Karina hit nr1 and many other idols acknowledging the data. So while it isn't 100% accurate, it surely gets perceived as important by the idols themselves and the brands they work with.