... seems to be doing quite well by them especially considering STAYC is their first idol group. High Up isn't necessarily a "small company" in terms of finances, as it was founded by Black Eyed Pilseung and Kakao M, however I think they're still doing well for their first group, it seems they have good sense to properly manage STAYC and capitalize on their charms...
STAYC got noticed for their live singing during SO BAD era so their company put out more singing contents:
STAYC were praised for their visuals so their company got them cfs:
STAYC appears on plenty of variety and music shows:
And their youtube channel is constantly updating fans with contents in the style of both performances and personal vlogs, even after the promotion period has ended.
overall, their company seems to be doing everything right for STAYC to grow to their full potential
