The Big 3s all have groups in the "girl crush" category: IZTY, Aespa, YNGG/Baby Monsters
People expect HYBE to be a BTS-esque rap heavy group but what if that's wrong? Maybe they will go for something more public friendly (ie. RV/Twice/IZONE type concepts). Especially if Wonyoung end up transferring to HYBE
I think the Korean public is missing a group that's easy to appeal to them