Display MoreI had to drive on-site...
Here is my take...
I do think Everglow being under a Chinese Label affects them but it doesn't cover the entire story.
Imagine a Nugu group from a "Nugu" (Large and very well-known Chinese company but in the KPOP world, not really) company all of a sudden gets tens or hundreds of millions of views on Youtube. From the beginning, people accused Everglow of view botting and running ads to inflate views and accusing Everglow of copying Blackpink's concept. Then Adios and Dun Dun came out, many accused Everglow of poor line distribution and plagiarism. After that, you also had the culture-sensitive scandal where Sihyeon referred to braided bracelets as reggae hair... I mean... I can keep going.
I can tell you, these are not by-products of anti-Chinese sentiment, these are by-products of jealously. However, people have been using their Chinese Labels as the reason because of all the Chinese stereotypes, It's easier to sell to the general public.
Here my basis on why I don't believe it's their label being Chinese. Under the same label... Woodz, Yena, and Lee DoHyun, all very successful (to give you some context if you don't know them, Woodz sold well over 300k albums this past year, Lee DoHyun is a rising actor, winning 3 New Best Actor awards, and Yena, I mean, who doesn't know her) do not experience the same amount of hate Everglow gets. Just look at the Melon comments, you see 25% positive comments, and the rest are just some Koreans shit talking... Woodz doesn't have that... If you read some of the Naver articles, Everglow gets so many hate comments... Lee DoHyun and Yena don't get that...
You have no idea, I'm getting mad just typing this. Do those Koreans not have anything better to do than shit talk? No wonder why Korea's suicide rate is so high because those fuckers do nothing but judge people.
Long story short, that's my take. I can go more in-depth, but I need to get back to work.
go in more depth. this isn't enough to explain why everglow are flops.