We don’t always get to choose our summer themes. Sometimes they choose us.
Summer is nearly upon us, and since we essentially didn’t get one last year, this one has some heavy lifting to do. We’ll be mixing and mingling for the first time in fifteen months, debuting our new post-Covid aesthetics, and having some good, solid panic attacks in the weeks to come. Expectations are high for a sexy and dramatic season, and I personally cannot wait.
Summers do best with a brand: the Summer of Love, the Summer of Sleaze, Hot Girl Summer. It’s important to know what you’re getting yourself into, to isolate a theme around which you may organize your thoughts and outfits. And while Chet Hanks has offered one option in the form of White Boy Summer, it doesn’t seem to be catching on the way he might have hoped (largely because, historically speaking, it has never not been White Boy Summer).
But we don’t always get to choose our themes. Sometimes they choose us. And so it is for this long-awaited, heavily-freighted double summer: we had no way of predicting this even twelve hours ago, but as of Friday, May 21, the summer of 2021 is officially the Summer of Butter.
Behold:BTS “Butter”
Sweet mother of Jesus, this song is irresistible. Our winter issue cover guys have come for your summer, and I don’t care who you are, how you feel about pop music in general, or what you think you think about BTS in particular, you’re going to give it to them. After their first English-language single “Dynamite” blew up last year, BTS hit number one with the laid-back “Life Goes On,” but never quite got the radio support they deserved. They’ll probably get it this time around, but they’ll dominate either way.
“Butter” percolates with the joy we’ve deferred since last March; it demands to be played at a pool party, it begs to be danced to in a crowded setting, it restores a person’s faith in the magic of pop music. “The virus is getting longer and longer, so we thought we needed another summer song,” RM told Apple Music this week, “and ‘Butter’ was perfectly fit for that, and now we’re here.” And now I’m hooked.
reward with clicks: https://www.esquire.com/entert…45/summer-of-butter-2021/
