Taste of Love’s Title Track and M/V comes out on Wednesday and the album on Friday

So JYP isn't aiming for Billboard and release Music video on a Wednesday . I am not getting it. The album is still release on a Friday tho. I don't get JYP strategy here. Can someone explain this to me

I have a feeling the title track is gonna take some getting used to. I remember Jyp doing this with Dalla Dalla

Quote from miuhiae

Exactly it’s so confusing. Either target Korean charts by having the comeback on Monday or target the West with a Friday comeback. Just don’t do it in between. A Wednesday release is literally bad for both markets.

It feels like JYP thought we just release in between the week. It will be so hard to chart on Billboard Hot 100 and BB200 and Korean charts. Wednesday releases are only good for Japan Billboard but I don't think JYP is aiming just for Japan here.

Is this good or bad? XD

they probably want to have their first comeback at mcountdown (?)

Quote from miuhiae

I’ve seriously lost all faith in JYPE and Div3 after this. They (Div2) gave ITZY a full Friday release to target the US but they can’t give their biggest group in the US, TWICE, a Friday release? Give me a break.

JYP doesn't make sense to me tho. ITZY was supposed to the group for western market but they don't have US label but get Friday releases.

Oh I got it. So JYP wants Twice to chart on Japan Billboard with digital release on Wednesday and Billboard 200 with Friday physical release.

Quote from Armedryu

Is this good or bad? XD

Bad cuz they are missing prime time for both Korea and US...

Quote from Armedryu

Is this good or bad? XD

Based on the reaction i guess it's a bad thing

I think they will drop only title track on Wednesday for better charting in Korea and the rest of the album on Friday for BB200? I don't think they aiming for BB HOT 100.

Quote from Armedryu

Is this good or bad? XD

I think I got it now.

Good:

It it is very good to release the digital and MV on Wednesday for Japan Billboard.

It very good to release the physical on Friday for Billboard 200.

Bad:

It will be hard to chart on Billboard Hot 100

It will be hard to chart on Korean Charts ( but it is Twice so they will chart well in Korea anyways)

Interesting

Bad decision

pretty sure they are aiming at BB200 instead of Hot100

And yea, wednesday would be safer for k chart.

It's a really weird decision, obviously due to the target (and Amazon coming soon) pre-orders, release date and track length, they're kind of throwing the title to the side in order to chart on the Billboard 200.

Quote from miuhiae

Yup. That’s the vibe I’m getting which kind of sucks because the title track should be prioritized with the album, not one over the other but I digress.

But if they focus on western for the title track, it might harm their domestic charting

See ITZY has yet to crack top 10 (amid heavy competition)