Some major pop stars come from countries not well known.
I don not know who was the most popular artist in Sweden when Abba ruled.
I do not know who was the biggest star in Colombia during Shakira's heyday.
But, anyone who knows a bit about KPop is aware that in Korea, BTS and BlackPink are less popular than IU.
What is that?
Lim Youngwoong belongs to a different league so he is out of discussion.
But , even now, Korea treats IU above BTS and BlackPink, when people in the West barely know IU and if they know her it is probably through her acting.
If it is not absurd, I do not know what is not absurd.